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Article
Publication date: 1 December 1995

Garrey Melville

Recommends that IT departments should give serious attention tobranding to establish a more positive image and to convert the ITdepartment from a corporate overhead into an…

466

Abstract

Recommends that IT departments should give serious attention to branding to establish a more positive image and to convert the IT department from a corporate overhead into an equitable asset.

Details

Managing Service Quality: An International Journal, vol. 5 no. 6
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 1 June 1995

Garrey Melville

Elucidates the various factors in the process through which an ITdepartment transforms its orientation into one of business service.Identifies the six transitional stages that the…

506

Abstract

Elucidates the various factors in the process through which an IT department transforms its orientation into one of business service. Identifies the six transitional stages that the department will go through, together with seven independent factors critical to the transition to service excellence.

Details

Managing Service Quality: An International Journal, vol. 5 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

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